苹果移动平台拟议引导行为要求
SOURCE / GOV.UK-CMA Updates · Proposed steering conduct requirement for Apple’s mobile platform
原文
Proposed steering conduct requirement for Apple’s mobile platform
完整原文
<div class="govspeak"><p>The CMA is consulting on a proposed steering conduct requirement for Apple’s mobile platform to allow developers to ‘steer’ users out of the app, including to complete transactions on fair and reasonable terms (‘Steering CR’).</p> <p>In October 2025, the CMA <a href="https://www.gov.uk/cma-cases/apples-mobile-platform#final-decision">designated Apple as having strategic market status</a> in the provision of its mobile platform. This consultation invites comments on our proposal for a Steering CR, under the UK’s digital markets competition regime.</p> <p>The proposed Steering CR is intended to support developers in communicating and transacting with their customers in their native apps, while increasing competition in app distribution.</p> <div class="call-to-action"> <ul> <li><a href="https://www.gov.uk/government/consultations/proposed-steering-conduct-requirement-for-googles-mobile-platform">Consultation on steering conduct requirement for Google’s mobile platform</a></li> <li><a href="https://www.gov.uk/guidance/the-cmas-programme-of-work-across-mobile-platforms">Find out more about our work across mobile platforms</a></li> </ul> </div> </div>
归纳
该资讯报道了一项针对苹果移动平台的拟议引导行为要求。该要求旨在规范应用开发者引导用户至外部购买渠道的行为，可能涉及应用内购买佣金规则及用户界面设计限制。目前该提案尚处于讨论阶段，具体条款和适用范围有待进一步明确。相关监管机构或行业组织正就其对市场竞争和消费者权益的影响进行评估。
点评
该拟议要求可能构成对苹果应用内购买佣金规则的直接限制，引发反垄断合规风险。
法律视角点评
AI 生成 · 人工审核核心关切
该拟议要求可能构成对苹果应用内购买佣金规则的直接限制，引发反垄断合规风险。
实务启示
中国法律人应关注该规则对平台经济领域反垄断执法中“必要设施”原则的适用参考。